When I went to Laos for the first time in 2008, I didn’t have a plan except to learn about local craft traditions and to see how the hand work of talented women might fit into the global fashion market.
The first door on which I knocked was opened by Madame Nikone. She spoke English, she spoke French, she served me Mulberry tea, and welcomed into her naturally dyed textile business and… family. That’s Lao hospitality. Maybe I took some photos and taught her daughter a bit of English. But the experience she gifted me would determine the course of my next months in Laos and the years to follow.
It was a cosmic connection. That door. That woman. At that moment. I suddenly felt like I snapped into place in the universe. Even if for a minute.
Ten years later, it’s 2018. What new cosmic connections will this new year bring?
We’re celebrating with a special on our cosmos collection of 14K gold rings and bangles. Here’s to stars aligning just right this new year.
In March 2017, Emma Watson wore our Dome Earrings. JOY.
But it wasn’t quite that simple. Here’s a story about our entrepreneurial feat of the year, and, a few acts of kindness we’ll never forget.
Email subject: URGENT // TPT // EMMA WATSON // ARTICLE22.
Quite frankly, we think it is spam. It’s not. Emma is about to go on the Beauty and the Beast @the_press_tour and will only wear sustainable fashion. Our jewelry is upcycled, fair trade, and charitable – we are selected by Eco Age to send samples!
Minor problem. The pieces need to be in London by noon Monday but we have only one sample of the new collection Camille is presenting at a tradeshow in New York. Fast forward: it’s Friday and no carrier can guarantee timely delivery.
A big decision for a small company, less than 24 hours later, our super-intern receives the passport her parents overnight from Philly. Emily is flying to London. Just as I return from brunch on Sunday, Emily rings:
“I can’t find the box of earrings.”
I FEEL ALL THE FEELINGS. I had packed the bag. Back in the office on Friday, in the frantic process of purchasing Emily’s flight and packing, the black earring box had fallen into a black bin and become camouflaged.
I dash home and grab my passport as Gael texts flight options. There is only one flight that will ensure delivery by noon Monday. Through traffic and pouring rain, I arrive at JFK Airport breathless.
I put my pride in my pocket and begin:
“Excuse me miss, are you going to London by chance?” ”Yeah, I’m a designer, too. Good luck with that.” “Excuse me, sir… oh, you’re going to Phoenix? Your accent would suggest otherwise…”
After 50+ rejections, I am about to give up. Suddenly, I lock eyes with a young woman [hope springs]
“Are you going to London by chance?” ”Yes, I am.” [The color drains from her face, which now screams of instant regret for telling the innocent truth.]
Trembling, jewelry tumbling to floor, unable to speak in sentences –
“My fair trade jewelry company… Emma Watson… entrepreneur…” “You realize that this is exactly what the airlines tell you not to do, right?” ”I know. You can say no, I understand, but just take a quick look at our jewelry made from…” [NOT the time for detail] ”I worked at Celine – I know how crazy fashion is. What’s your Instagram?” ”Genius, yes, it is article_22…”
“Ok, I’m going to do this for you. I break down in tears every day on the subway. Strangers give me tissues. My best friend just dumped me. I’m heartbroken. I need to repay the universe karma points. I’m glad I can help.”
“I’m. So. Sorry. I can’t thank you enough. I will mail you a gift. Lots of gifts!” ”Better, do you know any nice guys?! And anyway, how do you know I’ll even deliver the package?” ”I have more to loose not trying.”
We hug. We part. I pivot and hustle back [in what feels like slo-mo]. Just before she enters security, “E-liii-sssaaa, we need to take a seeeelf-ieee.”
selfie cropped and shared with Elissa’s permission
Around 10 Monday morning, Emily meets Elissa at the London Bridge Hotel. At this point, we don’t have any certainty that Emma’s stylist, Rebecca Corbin Murray, will choose our earrings, but we almost don’t even care – we say TRIUMPH.
A few weeks later, we are in the midst of a photoshoot of – THE earrings.
Emily texts: “OMG. ARTICLE22 ON ELLEN”. Emma is not only wearing our earrings but she is telling Ellen the story! (Check out the video that Emily’s amazing mother caught on camera by pure chance.)
These are true acts of kindness we’ll never forget.
And, as for our other heroine, Elissa: we gifted her a necklace with rose quartz which symbolizes love and is meant to stimulate romance. After wearing it for a few months, she met someone and changed jobs – she is a behavioral psychologist, and self-described disruptor, currently working in fashion to foster a good working environment for all employees (so our style!).
We are definitely not taking credit for her meeting a good guy because she’s just great and, well, that’s good karma.
EMMA WATSON WEARS OUR DOME EARRINGS
photo credit Michael Dumler
As part of her Beauty and the Beast press tour, Emma Watson wears and promotes sustainable and ethical fashion and accessories including ARTICLE22’s newest collection of lightweight earrings. We’re following her on Instagram @the_press_tour – can’t wait to see what this warrior for women, peace, and the environment wears next!
LOVE IS THE BOMB
Valentine’s Day has come and gone but for us, it is always LOVE IS THE BOMB. We can’t wait to collaborate this year with our friends Louis and Olivier at Ode a la Rose, their company that offers flower delivery in Brooklyn.
3 AUG 2015
Take a look behind the scenes of our first-ever Peacebomb photoshoot.